Contact

Let's figure out if there's a fit.

No pitch deck, no lengthy intake form. Tell me what's going on and we'll take it from there.

Currently taking new engagements

The best place to start is a short call — usually 30 minutes. I'll ask about the problem you're trying to solve, what you've already tried, and what good would look like. If I think I can help, I'll explain how. If I'm not the right fit, I'll say so.

If you'd rather send a note first, email works too. I respond within one business day.

Book a call cal.com/jenfoley → Send an email jen@ballastadvisory.com → Connect on LinkedIn linkedin.com/in/jenniferefoley →

Common questions

How quickly can you start?
Usually within two weeks of agreeing to scope. In urgent situations I can sometimes move faster. The onboarding process is designed to get to useful work quickly.
What does a typical engagement look like?
It depends entirely on the problem. Some engagements are a defined sprint — 4-8 weeks, scoped to a specific deliverable. Others are ongoing fractional support for 3-6 months. We scope it based on what the work actually requires.
How is pricing structured?
Engagements are typically structured as monthly retainers scoped to a weekly hour commitment, with defined-sprint pricing for shorter projects. We'll align on structure and scope before any work begins — no surprises.
Do you work with companies outside of Boston?
Yes. Most of my client work is remote or hybrid. I'm based in Boston but available everywhere.
What industries do you work in?
My background spans e-commerce, regulated industries, consumer products, and B2B software. I don't restrict to a single vertical — good product thinking transfers, and I've found the cross-sector perspective often creates value.
We already have a PM. Can you still help?
Absolutely. Advisory and coaching engagements are specifically designed for teams that have product coverage but want a senior sounding board. I can also work alongside existing PMs on specific initiatives.