Work

Product thinking, applied in public.

Analysis, case studies, and working-out-loud from The Product of Everything — a look at how product discipline shows up in the real world.

Client outcomes

Clean energy · Greenfield

Launched, then acquired

Led product on a greenfield web application with a strong-opinioned client and shifting priorities. Managed scope against budget. The product launched successfully and was eventually acquired.

E-commerce · Marketplace

Platform transition at scale

Led the transition of an established e-commerce platform to a self-service marketplace — translating partner needs into an intuitive experience that let the business scale.

B2B · Product org

Product-engineering repair

Identified and corrected long-standing organizational inefficiencies in a product team, improving collaboration between product and engineering. The client's words: "I would bring her back in an instant."

Most client work is confidential — these are outcomes clients have described publicly. References available on request.

Public product analysis

Writing from The Product of Everything. The 2023–2026 gap is what full client books look like — the writing resumes when the calendar allows.