Work
Analysis, case studies, and working-out-loud from The Product of Everything — a look at how product discipline shows up in the real world.
Led product on a greenfield web application with a strong-opinioned client and shifting priorities. Managed scope against budget. The product launched successfully and was eventually acquired.
Led the transition of an established e-commerce platform to a self-service marketplace — translating partner needs into an intuitive experience that let the business scale.
Identified and corrected long-standing organizational inefficiencies in a product team, improving collaboration between product and engineering. The client's words: "I would bring her back in an instant."
Most client work is confidential — these are outcomes clients have described publicly. References available on request.
Writing from The Product of Everything. The 2023–2026 gap is what full client books look like — the writing resumes when the calendar allows.
LinkedIn Games Edition
What eight game launches, zero funerals, and one missing reaction button reveal about LinkedIn's roadmap.
I used AI to sell tomatoes. Here's what actually happened.
A small business experiment with real receipts — what it taught about shipping fast with limited resources.
🦷 Dental Chair Chronicles
What one appointment taught about innovation, dysfunction, and the products in between.
NYT Games app is dropping the ball
Despite the continued growth of word games, NY Times is not capitalizing on the gaming community to drive all-access subscriptions.
US Retail Health is a $3.4 billion market
And a headache to book. How CVS MinuteClinic's digital experience creates friction in a high-intent, high-urgency flow.
Girl Scout cookies are more popular than Oreos
...and yet there are 15 million unsold in 2021. A distribution strategy problem masquerading as a demand problem.
📆 Meetings are the worst
...but is that in part because we hate calendars? A look at the calendar tools we use and the UX failures they share.
The "Feel Good eBay" you don't know about
...that has done $1 billion in revenue on goods they got for free. The product model behind Goodwill's online marketplace.
The product to forever prevent lost pets
When GPS tracking costs less than apartment insurance or a Spotify membership, why aren't more people using it?
The End of Cardboard Forts?
Saying farewell to the Leaning Pisa of shipping boxes — and what Amazon's packaging evolution reveals about sustainable product decisions.
The Budweiser Clydesdales were a no show to Super Bowl 55
But Reddit, Bass Pro Shops, and Indeed filled the spots. What the 2021 Super Bowl ads reveal about product-market fit.
Why is vaccine signup not like getting Taylor Swift tickets?
Minus the scalpers of course. The UX failures in the vaccine rollout and what product teams could have done differently.